A specialist broker. Now with a website that shows it.

Be Covered Insurance Brokers had spent years building genuine expertise in the construction sector, builders, tradies, subcontractors, and commercial projects. The capability was real and the reputation was strong. What was missing was a website and brand that communicated that specialisation clearly to the right audience.

The existing website was professional and well-intentioned, but it presented Be Covered the same way a generalist broker might. The language didn’t speak to the construction industry. The visual identity didn’t reflect the world their clients worked in. And the enquiries coming through the site didn’t always match the clients the business was best positioned to serve.

The brief was to bring the website into alignment with the business to build a brand and online presence that spoke directly to builders, tradies, and commercial contractors. Direct in tone. Grounded in the language of the construction industry. Credible enough for a commercial client handling significant risk.

Within thirty days of the new site going live, a $4 million ceiling contractor and a $7 million commercial builder both submitted enquiries through the website. The brand now reflects the business it was always built to be.