Good marketing starts with
understanding the business.
Everything else follows.
Lead Strategist
Johanna Herrera has spent over 10 years working across marketing strategy, branding, and digital, with businesses ranging from Master Builders SA and TeamViewer to health, education, and professional services firms across Adelaide and Australia.
A member and contributor of the Australian Marketing Institute, she stays closely connected to evolving industry standards and best practice, bringing that knowledge directly to every client engagement at Jobloom.
Built from a genuine desire
to help good businesses
market themselves better.
Jobloom started the way most good businesses do from a genuine need Johanna kept seeing around her. Long before it became a business, she was informally supporting business owners with their marketing. Friends, contacts, people who'd ask for advice and end up with a full strategy session over coffee. Eventually the question became obvious: why not make it official?
The businesses she kept meeting had one thing in common strong work, unclear marketing. Great reputations built on referrals, but no clear way to communicate what they did or who they did it best for. Johanna started Jobloom to change that.
I kept seeing businesses with genuinely great work being let down by marketing that didn't reflect any of it. Those businesses deserved marketing that reflected the quality of the work they were doing.
Johanna leads every client engagement personally, supported by a specialist team. Not every business needs the same thing, some need marketing built from scratch, others need senior direction to sharpen what's already in place. At Jobloom, both are possible. The goal is always the same: marketing that connects to the business behind it.
At Jobloom, both are possible. The goal is always the same: to work as a genuine extension of the business.
The beliefs that drive
every engagement.
These aren't words we put on a wall. They're the decisions we make every day about how to work with clients, what to prioritise, and what we won't compromise on.
The background that
informs every brief.
Senior thinking.
Without the agency overhead.
Every Jobloom engagement is led personally by Johanna, from the first conversation through to delivery and beyond.
When specialist skills are needed, design, web development, content creation, Johanna brings in a small, trusted team of experts she has worked alongside for years.
The result is a boutique experience that gives you senior-level thinking on every brief, without the layers, the handoffs, or the overhead of a large agency.
In their own words.
I cannot recommend Johanna and Jobloom highly enough!My business had outgrown its website and needed a complete refresh. Johanna took the time to understand my goals and created a website that looks fantastic and truly reflects my business and ideal clients.The SEO results were the biggest surprise. Almost immediately, I started receiving quality enquiries from exactly the type of clients I wanted to attract, and the return on investment has been incredible.If you're looking for a team that understands your business and delivers results, Jobloom is the team to call.
Jobloom helped me turn a scattered marketing plan into a clear, actionable strategy. They took the time to understand my business and built a roadmap that made sense, practical, focused, and easy to follow. Within weeks, I started seeing real momentum.
Ready to work
together?
Every engagement starts with a conversation. Let's figure out where your marketing is, where it could be, and whether Jobloom is the right fit to get you there.
Book a free 30-min call