Professional Services CRM Strategy · Client Onboarding Automation

Built to deliver a better client experience and streamline the work behind it.

Client: Adelaide Accounting Firm · South Australia

Automated Client confirmation and internal notifications, no manual follow-up required
One system Client information, communication history, and onboarding tasks in one place
Clearer Every team member knows what has happened, what is next, and who is responsible

The firm had a CRM system. It had been in place for some time and was being used for basic client communications. What it wasn’t doing was running the business behind the scenes, and that gap was felt every time a new client came on board.

The onboarding process was managed across spreadsheets, emails, and individual team members. When a new client came in, the right information had to be entered, shared, and followed up manually across different places. Accountants and account managers had no single view of where each client sat in the process, what had been communicated, or what needed to happen next.

The brief was straightforward: take the CRM system the firm already had and build a structured onboarding workflow inside it. Map the process, automate the right communication points, set up internal notifications, and make sure every team member had clear visibility from the moment a new client came on board.

The result is a client onboarding process that runs through one central system. When a new client is added, confirmation communication goes out automatically. The team is notified. Tasks are created. Nothing falls through the gaps, and no one has to chase a spreadsheet to find out where a client is up to.

The approach we took.

01
CRM workflow strategy & process mapping Mapped the full new client onboarding process, identifying every communication point, internal handoff, and task that needed to be captured in the system, before building the workflow around it.
02
Client onboarding automation Set up automated confirmation emails for new clients and internal notifications for the accounting team, so the right communication happens at the right time without anyone having to remember to send it.
03
Internal task & notification setup Created task prompts for client induction and job planning so accountants and account managers always know what needs to happen next and who is responsible for each step.
04
CRM structure & field configuration Configured the CRM fields and workflow steps so client information, communication history, and onboarding progress are captured consistently and visible to the whole team in one place.
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