Author: Johanna

Johanna Herrera is the founder of Jobloom, a boutique marketing strategy consultancy based in Adelaide. Her experience across corporate marketing, agency work and client-side communications has shaped the way she approaches marketing: with clarity, commercial thinking and a strong focus on helping good businesses communicate what they do more effectively.

What I Learnt About Persuasion and Why Facts Alone Rarely Change Minds

Most of us think we know how to persuade. We build a case. We prepare the facts. We answer the objections. We make the logical argument as clear as possible. And still, sometimes we walk away from a meeting, a client conversation or a presentation wondering why the other person did not move. I recently […]

Getting the Wrong Leads? Your Website Message May Be Too Broad

Getting enquiries is not always the problem. Getting the right enquiries is. Many businesses assume that if their website is bringing in leads, the website is doing its job. But lead quality matters just as much as lead volume. If the people enquiring are not the right fit, do not understand what you offer, are […]